Saturday, June 22, 2013

Abercrombie's righteous battle against the fat and ugly





http://intentblog.com/5-questionable-quotes-from-abercrombie-fitch-ceo-mike-jeffries/

By now I’m sure all of you have heard about the CEO of Abercrombie and Fitch stating that he doesn’t want ugly, fat people wearing his clothes. How does he keep this from happening? No, he doesn’t have armed guards outside the entrance, mostly because they refuse to wear the clothing, but by not offering sizes XL and XXL in the Abers women’s clothing.
                
First, am I the only one who never noticed this during those regretful four years in middle school which I spent my parents’ hard earned money to look the same every season? Unfortunately it’s probably because I was always a small or medium, but let’s not get into that. Second, yes what he said was horrific and offensive and TRUE OF ANY FASHIONABLE CLOTHING STORE. We might have all gasped when we scammed the story on Elitedaily.com (because with a title like “Abercrombie and Fitch CEO Explains Why He Hates Fat Chicks,” who isn’t going to read that?), but if you think about it for more than seven seconds you realize that every clothing store only wants hot, skinny people in their clothes. CEO Mike Jeffries may be an ass, but he’s an honest ass. And a brave ass. An honest, brave ass. Jeffries is clearly the only company head who’s willing to state what every other apparel company on solid ground thinks but pretends not to.
                 
The fashion industry is so funny—they show exclusively size -5 models who just got back from 3 hours of hair and makeup (and you know they skipped lunch), and their size small looks like it should be in the Little Miss section, yet they are like WE LOVE ALL SHAPES AND SIZES minus yours and yours, and yours. Realistically what CEO is briefing the marketing and art departments going “Okay yeah the pretty skinny girls are fine, but what about the chubby homely ones? How can we attract their business?” Nothing says free marketing like fat ugly chicks wearing your clothing!
So in summation, it’s a sad, cruel fact that the fashion industry hates anyone who  isn’t a 32”, 22”, 32” and the height of an adult giraffe. It is true that while Mike Jeffries is definitely overdue for a bitch slap and a new mirror (seriously, have you seen him?), he’s not the only one. But I say regardless of whether you’re fat and/or ugly, buy whatever the hell you want, except Abercrombie and Fitch because, honey, you’ve got to have some self-respect.

No comments:

Post a Comment